Tesla, Rivian And Others Join Forces To Create ZETA, Calling For 100% EV Adoption In US By 2030

Twenty-eight companies in the electric vehicle industry, including Tesla, Rivian, Lucid Motors, Lordstown Motors, and others, have formed the Zero Emission Transportation Association (ZETA) in the US to advocate for 100% electric vehicle sales throughout the light-, medium-, and heavy-duty sectors by 2030.ZETA, the first industry coalition of its kind calling for an accelerated transition to electric vehicles (EVs), will enact policies that drive EV adoption will create hundreds of thousands of jobs, secure American global EV manufacturing dominance, drastically improve public health, and significantly reduce carbon pollution.ZETA executive director Joe Britton pointed out that, for the first time in a generation, transportation was the leading emitter of US carbon emissions, but federal policymakers could help drive innovation, create hundreds of thousands of new jobs and improve air quality and public health by embracing EVs.“The next decade will be critical in implementing federal policies that accelerate the transition to zero-emission vehicles and help address these problems head-on. The clean vehicle sector already boasts hundreds of thousands of jobs but, if we encourage its growth, the United States can decisively win the global race to develop a new clean transportation economy and employ hundreds of thousands of Americans right here at home.”, Britton said.